They do not try to show that their athletes are out of this world, but rather inspire that everyone may be that cool and successful when training in Adidas equipment. However, Adidas aims to do it naturally and more ‘people-related’. Why? They also have the best athletes in the world signed to them and also inspire to be the best. Nike is the bad one here – ads are grand, celebrities behave as if they are the best in the world, and their polemic corresponds with that.

And they are separated by the filter of ‘good/bad guy’. However, that is not the reason to end the article right now – they have plenty of other stuff.Īs you may have noticed, Adidas and Nike are the main contenders on the market. I can tell you one thing, Adidas just does not have such iconic and successful ads like Nike’s “Just Do It”. Some retail stores still wear this logotype, though. Unfortunately, Style logo and collections get a chance to be released extremely rarely. They have created a Y-3 line of clothing and shoes that became really popular. For example, the most famous Style project is a collaboration with Yohji Yamamoto – a Japanese fashion designer. A circle with 3 claw-like stripes inside represents more fashion-orientated projects. This is the newest iteration of the Adidas logo. After the war was over, everything started working out fine up to nowadays – but that’s a whole other story. The pause was big, but many Americans out there had already become the clients of Adidas and were waiting for them to continue the shoes production. However, when the Second World War approached, the factory was taken under control of Germany and started producing tank-busting rockets.

The next year, Adolf was producing 30 different shoes for almost 13 different kinds of sports. The even big success was waiting for Adi at the Olympics in 1936. Hers was not only the first Adidas gold medal, but also the first gold medal for Germany in the Olympics. She set a world record for running 800m in 1928 and that remained unbeaten till 1944. Random fact: the first ever athlete who won the gold medal in Adidas shoes was Lina Radke-Batschauer. Adi was trying to use the lightest materials to save the speed of an athlete. The new patent was presented at the Berlin Olympics and made a big splash. These were created for soccer and track & field. The next year, Adi developed unique shoes for those times – a pair with spikes and studs. The brand was created in 1924 and they were producing 100 pairs a day. Rudolf and Adi decided to register the company as Dassler Brothers Shoe Factory (German – Gebrüder Dassler Schuhfabrik). The very first pair was produced in 1920. They decided to go for sports shoes – Adi was extremely passionate about the thing. Having come back home after the First World War, two brothers – Adolf (Adi) and Rudolf – were trying to find some ways to recover from the war. The Dassler’s family was not rich but had extremely creative and hard-working members.

You might wonder, why am I telling you this? What kind of significance can it possible bear? Well, I’ll just say we’ll get back to it later. Here’s how my first football boots looked like. That was the time the love for the German brand was born. I scored my first freekick and won the first title playing in these boots. Adidas F30.7 TRX… oh God, how ugly they were, but how perfectly comfortable they fit me. So, imagine then how happy I was when my mum unexpectedly (she hated football for injuries and my devotion to it rather than to studying) bought me my first-ever football boots. However, my first ever football shoes were made by the brand we are talking about now.Ĭan you imagine the kid who loves football (or soccer, if you like) so much that finding time for eating is a mission impossible? That was me. My first shoes were not by Adidas, nope – they were Nike’s, haha. There Aren’t Plenty of Fish in the Sea Anymoreĭo you remember your first brand shoes? I do not mean some ‘designer’ shoes, but not those Noname kicks that every single dude in your block wore.

Adidas cool logo